Dairy Ads Misleading

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Home => Product Alerts => Are You Being Mislead by Dairy Ads Claiming You Could Lose Weight by Consuming Dairy?

Are You Being Mislead by Dairy Ads Claiming You Could Lose Weight by Consuming Dairy?

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"Ads touting dairy for weight loss 'misleading'" - headlines the news released by Reuters Health.

Why such a strong statement when the strong media advertising and the multi-million dollar advertising campaigns tell us that we could have healthy weight by consuming dairy?

"Don't believe the hype," Dr. Amy Joy Lanou told Reuters Health. "The ads that promote milk as helping to achieve a healthy weight are misleading; the science does not support these ads."

She further added: "Milk is a food that is designed for helping small mammals grow into rather large ones in a relatively short period of time. It is counterintuitive to think that a food that has lots of calories, fats, and protein would be helpful for weight loss."

What a blow to the "milk mustache" got-milk?® advertising campaign that we're so accustomed of seeing with celebrities and famous faces in what it seems like almost every magazine.

So, what's this controversy about all of a sudden?

A study published in the journal Nutrition Reviews evaluated evidence from 49 randomized clinical trials that assessed whether dairy products or calcium can help people lose weight.

Of the 49 trials, 41 showed no effects of dairy or calcium on weight, 2 showed an increase in body weight with a dairy regimen, 1 showed a lower rate of weight gain and only 5 showed weight loss.

Well then, why is the dairy industry touting that you could have, in there words "Healthy Weight with Dairy?"

They're even listing a large number of studies that are, in there words "Supporting Evidence" for their claims.

The researchers from the study published in the journal Nutrition Reviews were asking themselves the same question: "Why do some observational studies show reduced weight gain with increased calcium or dairy intake, while most randomized clinical trials show no effect?"

This divergence may be explained by associations between higher consumption of dairy products and dietary or lifestyle habits, such as increased fiber or fruit and vegetable intake, decreased soda intake or sugar-sweetened soft-drinks, less likely to smoke or drink alcohol and more likely to exercise and use multivitamins, etc., that aid in achieving and maintaining lower weights and body fat levels, the researchers noted in there study.

Very well said! People who are prone to consume dairy are more likely to be more health conscious, which on the other hand helps them maintain a healthy weight. However, one question still remains unanswered.

Why is the dairy industry so involved with claims to help people lose weight?

Are they in weight-loss business or dairy business?

Something is not adding up!

It's not like when you start consuming dairy you would magically become health conscious.

Or ...

It's not like the dairy is some kind of a magic potion that will automatically help you lose weight.

Even the dairy industry are cautious with their claims by saying "Studies show dairy foods, when consumed as part of a healthy diet ..."

Did you get that?

The key word here is – "as part of a healthy diet."

A 2005 study published in the Archives of Pediatrics and Adolescent Medicine, found that this seeming paradox holds true. After following almost 13,000 children (ages 9-14 years) for three years, they found that weight gain was associated with drinking reduced-fat and skim milk. However, they also concluded that it wasn't dairy fat itself that caused the weight gain, but rather the excess calories.

So again, we still haven't answered the question of why the dairy industry is so involved with claims to help people lose weight even though science is finding the opposite. Haven't we?

We turned to our good old Wikipedia to see if they might have the answer to that question, and there it was.

"Got Milk? is an American advertising campaign encouraging the purchase of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The campaign is credited with putting life back into milk sales nationwide after a 20-year slump."

Goodby, Silverstein & Partners is an advertising agency located in San Francisco, California and co-founded by Jeff Goodby and Rich Silverstein. The agency has been responsible for many well-known advertising and marketing campaigns across all media for such clients as HP, Motorola, Comcast, Budweiser, Doritos, NBA, Starbucks, and more.

In summary, it appears that it is just a well thought of marketing gimmick put together by very successful marketing company that is perhaps using the obesity problems in America for profit. As the National Dairy Council states: "Obesity has risen at epidemic rates over the past 20 years. Currently, 65% of U.S. adults are overweight or obese."

So, let's profit from them. Shell we?

"Our findings demonstrate that increasing dairy product intake does not consistently result in weight or fat loss and may actually have the opposite effect," Lanou and Barnard conclude in the latest issue of Nutrition Reviews.

If you enjoy milk and dairy, by all means don't simply drop it because of this study. However, if you hope for the dairy to help you lose weight, perhaps you need to rethink your weight-loss strategy and always remember that the main purpose of advertisements, regardless of what they claim, is to make money for the company.

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Dairy Ads Misleading